Elevate Success

According to the International Coaching Federation’s 2022 Global Coaching Report, the coaching industry generates $4.6 billion dollars annually, and coaches are earning around $244/hour. Of that $4.6 billion, how much are YOU getting?

If you’re answer to that question is “Not much,” then it’s time to take a look at what might be getting in your way, and steps you can take to elevate your business success. Let’s take a look at what coaches are saying:

The 2023 ICF Global Coaching Study lists the following three items that external coaches are most concerned about:

1. Rising inflation,
2. The reputation of the coaching profession, and
3. Increased competition from new coaches in the industry

Internal coaches were most concerned about:

1. Increased operating costs,
2. Keeping up with technological changes,
3. The coach’s reputation and brand management, and
4. Reduced income

From the ICF’s study we can see that both external and internal coaches are concerned about their personal reputation as a coach as well as the reputation of the coaching industry. And with good reason.  Organizations are wanting solid, credible information about their ROI for coaching services. And that is where coaches who want to fix their clients, or their clients’ problems, add to the credibility issue for coaches and the coaching industry.

As coaches, we’re hired to help our clients achieve success. Often in our quest to be helpful, we resort to problem solving for them. The result? Clients are dissatisfied with their coaching experience; their sponsoring organization question the effectiveness of coaching and their ROI; the coaching profession is sullied; and, the coach looses business, losing out on $244/hour contracts and missing out on their share of the $4.6 billion dollar industry.

If you’re a directive coach who resorts to problem solving for your client, you’ve come to the right place.

Unlock the tools and techniques that not only transform your clients but also boost your coaching practice. When your clients experience true, sustainable change, their satisfaction skyrockets—and so does your reputation.

Shift to Mastery is an evidence-based coach training program that will help you develop deep, meaningful coaching connections that keep clients coming back and spreading the word about your impact. This program is designed for directive coaches who are ready to transform their practice and elevate both their and their clients’ success. Whether you’re a seasoned coach who struggles with “fixing,” or a coach who is just starting your journey and wants to start out right, Shift to Mastery equips you with the skills, insights, and tools to elevate your coaching approach, avoid problem-solving for clients, and foster meaningful, transformational change.